Joseph Frontiera: From Humble Beginnings to Reality TV Stardom

Joseph Frontiera, co-host of "Counting Cars" on HISTORY, is a renowned auto restoration expert, fabricator, and entrepreneur known for his exceptional skills and passion for classic cars.
Joseph Frontiera: From Humble Beginnings to Reality TV Stardom

Joseph Frontiera: The Automotive Enthusiast Behind Counting Cars

In the realm of automotive television, few names shine brighter than Joseph Frontiera. With his infectious enthusiasm and undeniable expertise, Frontiera has captivated audiences worldwide as the co-host of the hit reality series Counting Cars. His journey from humble beginnings to becoming a renowned car enthusiast and television personality is a fascinating tale of passion, perseverance, and an unyielding love for all things automotive.

Early Life and Passion for Cars

Born and raised in Las Vegas, Nevada, Joseph Frontiera developed a deep-seated fascination for cars from an early age. Growing up in a family of automotive enthusiasts, he spent countless hours tinkering with cars and immersing himself in the world of mechanics. Frontiera's passion for cars was not merely a hobby; it was a defining aspect of his identity. He eagerly absorbed knowledge about different makes, models, and engines, laying the foundation for his future success in the automotive industry.

Founding Champion Motor Group

Driven by his unwavering passion for cars, Joseph Frontiera embarked on an entrepreneurial journey in 2002. He founded Champion Motor Group, a Las Vegas-based automotive customization and restoration company. With his innate talent for spotting hidden gems and transforming them into automotive masterpieces, Frontiera quickly established a reputation as a skilled and meticulous craftsman. Champion Motor Group became a haven for car enthusiasts seeking exceptional customization and restoration services, attracting clients from across the country.

Rise to Fame with Counting Cars

In 2012, Joseph Frontiera's life took an unexpected turn when he was approached by the History Channel to star in a new reality television series called Counting Cars. The show, which focused on the inner workings of Champion Motor Group, quickly gained popularity among car enthusiasts and casual viewers alike. Frontiera's infectious enthusiasm, coupled with his extensive knowledge and dedication to his craft, made him a compelling figure on television. Counting Cars became a massive hit, propelling Frontiera to international fame and recognition.

Expertise in Car Customization and Restoration

Joseph Frontiera's expertise in car customization and restoration is evident in every project he undertakes. His keen eye for detail and his ability to blend classic aesthetics with modern technology have earned him a reputation as a master craftsman. Frontiera's signature style is characterized by meticulous attention to detail, flawless execution, and an unwavering commitment to quality. Whether it's a classic muscle car or a modern sports car, Frontiera's transformations are nothing short of breathtaking.

Philanthropy and Community Involvement

Beyond his work on Counting Cars and Champion Motor Group, Joseph Frontiera is actively involved in various philanthropic initiatives. He has generously donated his time and resources to support organizations dedicated to education, healthcare, and animal welfare. Frontiera's commitment to giving back to the community is a reflection of his genuine concern for others and his desire to make a positive impact on the world. His philanthropic efforts have earned him widespread admiration and respect.

Personal Life and Family

Joseph Frontiera is a devoted family man. He is married to his longtime partner, Lisa Frontiera, and they have two children together. Frontiera is known for his close-knit family ties and his commitment to spending quality time with his loved ones. He often shares glimpses of his family life on social media, showcasing his love for his wife and children. Frontiera's dedication to his family is a testament to his character and his ability to maintain a healthy work-life balance.

Legacy and Lasting Impact

Joseph Frontiera's contributions to the automotive industry and popular culture are undeniable. Through his work on Counting Cars and Champion Motor Group, he has inspired countless individuals to pursue their passion for cars and to appreciate the beauty and craftsmanship of automotive design. Frontiera's legacy extends beyond television and into the wider automotive community, where he is revered as a skilled craftsman, a knowledgeable enthusiast, and a generous philanthropist. His impact on the automotive world will continue to be felt for years to come.


Joseph Frontiera is a true automotive icon, a man whose passion for cars has propelled him to international fame and recognition. His dedication to his craft, his unwavering enthusiasm, and his commitment to giving back to the community have made him an inspiration to car enthusiasts and television viewers alike. As he continues to share his love for cars with the world, Joseph Frontiera's legacy will continue to grow, cementing his place as one of the most influential figures in the automotive industry.